Senior Product Designer

Introduction

Jeffery Antwi is a senior product designer with over ten years of experience delivering intuitive, human centered products across fin-tech, health-tech, e-commerce, and now artificial intelligence. Currently expanding into design engineering, leveraging AI vibe coding tools to build fully functional product experiences. Co-creating by combining brand and product in the pursuit of a better human experience for all.

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Building products for the human experience.

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Design Philosophy

Design is the bridge between the human and the machine.

Like a bridge design should stand the test of time and get people from point A to point B efficiently. Design should be built with the intention of flexibility, scalability, stability, and opportunity for refactoring.

Design should create a verb.

Building a product that is delightful and a part of everyday human life should be the primary goal.

Design is a team sport.

Nothing that is great is done alone. Like a basketball team with one goal, design encompasses all the same attributes. A design team should be collaborative and open with everyone working towards the championship.

Design Stack

Wireframes and UI Design - Figma

Prototyping - Cursor, Bolt, Magic Patterns

Brand Explorations - Analog, Higgsfield, Visual Electric

Motion Prototyping - Jitter

Brainstorming & Facilitation - FigJam, Claude, ChatGPT

Presentations - Figma Slides

User Testing - Lysnna, Fullstory

Building brands, products, frameworks, and systems

GoDaddy - Airo Website Builder, Apps Marketplace, Checkout and Gift Card Experiences

As one of the lead designers at GoDaddy, I work across the app marketplace, agentic website builder, gift cards and promotions, and checkout experiences with a significant focus on GoDaddy Airo, an AI-powered assistant designed to help small business owners launch and grow their online stores faster. The core concept behind Airo's product listing experience: a merchant uploads a product photo, and Airo returns a ready-to-publish listing name, description, and suggested price in seconds. That work, combined with optimizing key onboarding touchpoints, helped reduce time to publish by 90% for SMBs.

Beyond Airo, I designed the gift cards and promotions experience within the e-commerce checkout flow, contributing to loyalty program growth. Throughout, I led user research and stakeholder interviews to ground decisions in real customer behavior, and delivered wireframes, prototypes, and high-fidelity UIs built to accessibility and usability standards. Full case study available upon request.

Role & Tasks

Lead Designer, Product Design, Product Strategy, User Research, Prototyping

Zip - Buy Now Pay Later

I joined Zip USA as one of the first senior product designers on the team, taking ownership of the end-to-end mobile app experience. I designed core flows that are still live in the product today, a testament to building with longevity in mind rather than just shipping fast. Working in a high-growth fintech environment pushed me to balance business velocity with user clarity in a space where trust is everything. Full case study available upon request.

Role & Tasks

Senior Designer, User Research, Product Design, Prototyping

Savvy Crypto

Savvy Crypto (formerly PayBear) had an ambitious vision: Coinbase and Stripe combined into one platform for merchants and consumers. I came in as one of the three early designers on the team, before the space had the institutional credibility it has today, and led design across both the merchant dashboard and the Savvy mobile wallet app from the ground up. The wallet covered send, receive, exchange, and fund consolidation, a feature built specifically for crypto's unique UX challenges, plus social payment features comparable to Venmo.

To help users navigate an unfamiliar financial product, I designed a mobile education initiative that increased app usage by 15%. I also built and maintained the design system and component library to keep the product consistent as it scaled. Working in agile sprints alongside product and engineering, I delivered wireframes and high-fidelity prototypes that kept stakeholders aligned and allowed the team to ship and iterate without losing design integrity. Full case study available upon request.

Role & Tasks

Lead Designer, Brand Design, Product Design, Prototyping, Design System

Ride Health

Ride Health is a New York-based startup focused on removing transportation as a barrier to healthcare. I was the first design hire, which meant building everything from scratch: product UI/UX, brand identity, and design system, while simultaneously establishing a design-first culture through weekly critiques and direct customer interviews. That user research loop directly informed product decisions and helped make the case internally for investing in design. The work contributed to a $6.2M funding round and measurable growth in app adoption. Full case study available upon request.